As a part of our series about business leaders who are shaking things up in their industry, Authority Magazine had the pleasure of interviewing Fiona McArthur.
“The why is more important than the how”: "Humans knew they wanted to go to the moon before they knew how to make that happen; the Wright Brothers knew they wanted to fly without knowing how to build an aeroplane. Sometimes we have to believe strongly enough in why we’re doing something and let the how work itself out along the way!" - Fiona McArthur
Fiona is the founder of Fetcha Chocolates — a handmade, allergen, and plastic-free chocolate brand based in Campbeltown, Scotland. She started the business to make delicious chocolates accessible for all ages and dietary requirements, while also being environmentally conscious...
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https://medium.com/authority-magazine/meet-the-disruptors-fiona-mcarthur-of-fetcha-chocolates-on-the-five-things-you-need-to-shake-up-a39ee588380a